Wonderful product!
"The best product I have ever used (I am in my 70’s) that makes my face feel hydrated. Love the clean ingredients. Love the city’s fragrance. Not too strong."










Supports Healthy Skin
Hydrates & Nourishes
Organic Ingredients
No Endocrine Disruptors
Helps Balance Oily or Dry Skin
Can help balance the skin's moisture levels, whether dry or oily.
Helps Calm and Balance Skin
Botanical oils like jojoba and frankincense are traditionally used to help balance skin.
Supports a Youthful-Looking Complextion
Helps improve the appearance of skin texture and tone with consistent use.
Our Face Serum is crafted with ingredient-conscious choices, including organic frankincense essential oil and organic jojoba oil—two time-honored botanicals loved for their skin-supporting properties. Frankincense oil has a rich history in skincare rituals, while jojoba oil is prized for its lightweight hydration and oil balancing effect. Tetrahexyldecyl Ascorbate (a vitamin C derivative) helps support the appearance of collagen-rich, brighter-looking skin. Coconut fruit extract and vanilla fruit extract create a warm, island-inspired scent. Together, these ingredients help nourish and soften the skin, supporting a healthy-looking complexion that feels as good as it looks.
Formulated without mineral oil, parabens, sulfates, synthetic fragrances, or known irritants, because your skin deserves gentle care.
We carefully selected organic ingredients for a better choice face serum. See why we included these key ingredients:
Jojoba Oil*
Organic Frankincense Essential Oil
Fruit Extracts
Organic Tetrahexyldecyl Ascorbate
We carefully selected organic ingredients for a better choice face serum. See why we included these key ingredients:
FAQ's
Have more questions? Let us know!
Jojoba is considered beneficial for oily skin—it may help regulate sebum production because it’s so similar to sebum. It aims to soothe and provide moisture to your skin, and may signal to your hair and sweat follicles that your skin is adequately hydrated.
The Just Ingredients Face Serum contains jojoba oil, which is believed to nourish from below the skin surface and might pull toxins out. This action can sometimes result in initial acne breakouts. Consider using a bentonite clay mask to potentially assist in pulling those toxins out more quickly.
The frankincense oil in my face serum is claimed to be healing for the skin. It is suggested to help repair the skin cells. Because jojoba oil is said to have a tiny molecular structure, it is believed to penetrate all the layers of the skin and potentially heal from within. Some individuals have reported that it has seemed to help reduce their scars!
Typically, anywhere from 6 weeks to 2+ months depending on your usage!
There is purported to be such a tiny amount of citrus oils in the serum. It is unlikely that you could get enough exposure to cause photosensitivity. If it is a concern, consider using the oil only at night, or in the morning followed by SPF application.
All sizes and scents of Just Ingredients face serum are stated to have a shelf life of 2 years.
Overall rating: 4.924442 / 5 from 1747 reviews.
This Coconut Vanilla Face Serum with Vitamin C is highly praised for its hydrating and moisturizing properties, making skin feel soft, hydrated, and healthier. Customers also appreciate its clean and natural ingredients, as well as the pleasant coconut vanilla scent. The serum is effective for dry skin and leaves skin looking brighter and more refreshed.
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"The best product I have ever used (I am in my 70’s) that makes my face feel hydrated. Love the clean ingredients. Love the city’s fragrance. Not too strong."
"Love love love this face serum! It’s the only thing I use on my face & it’s perfect! I tend to have people compliment my complexion & I always tell them I owe it to JI & the products. I will always buy this serum!"
"Smells great and I love it for sunburns!"
"I’m obsessed with this serum- I wasn’t sure if I’d like it or the smell or if it would irritate my skin, but after using it for a month I truly love it. It has made my skin soo soft, and even cleared up some acne. I love the subtle citrus scent too!"
"I use this almost daily on my skin. Gives a nice underglow and helps me not feel so dry here in Utah."
"I have been using this face serum for years. I keep a bottle in my purse in the car make up counter . It’s part of my skin routine it does not leave skin oily."
"I love using this daily for hydrated, glowing skin and it smells so good too!"
"I love this, it feels great on my skin. I feel confident I’m using real ingredients and the new formula smells amazing. I cannot recommend this enough"
"I live in Az where the weather withers you away. This helps my face get some good oils that I feel like the dryness normally takes away. I am pregnant and am very sensitive to smells and I love the coconut vanilla smell! Actually a sent I enjoy when I’m not loving lots of different smells at the moment. I love that is an oil that makes you glow rather than look overly oily!!"
"My face feels so hydrating when using this product does not leave me feeling oily at all!"